The pressure of competition in the children’s toy market is increasing, and many traditional toys have gradually faded out of people’s sight and been eliminated by the market. At present, most of the children’s toys sold on the market are mainly educational and electronic smart toys. As a traditional toy, plush toys are gradually evolving toward intelligence. now educational toys that add more creativity can sell well in the market. So what is the development direction of children’s wooden toys?
The status of China’s wooden toy industry
China is a manufacture of wooden educational toys, but it is not a strong producer. Lack of awareness of innovation, brand awareness, and information awareness is the main reasons that prevent China’s wooden toy industry from becoming strong. Although the export volume of Chinese toys is large, they basically enter the international market in the form of OEM. Among the 8,000 toy manufacturers in the country, 3,000 have obtained export licenses, but more than 70% of their exported toys are processed with supplied materials or samples.
Advantages of children’s wooden toys
Wooden learning toys are more environmentally friendly and have a low import threshold. Wooden toys promote healthy and environmentally friendly production concepts, provide green educational toys for children, and care for their healthy growth. At present, when wooden toys are imported, there is no need to obtain compulsory product certification, the import threshold is lower, and the import and export of products are more convenient.
Early childhood education institutions are rising. With the implementation of the “two-child policy” in various provinces, the demand for teaching tools and toys used by early education institutions is very large, and most of them are made of wooden toys. The market prospect is still considerable.
Disadvantages of children’s wooden toys
Wooden children’s toys lack innovation and consumers are not enthusiastic. Traditional wooden toys are only building blocks and wooden cube toys. Now such toys can be replaced by other materials easily. The wooden toy market has become very competitive. Moreover, wooden toys are prone to crack, mold and other problems. Compared with toys of other materials, its stability is poor, and it is difficult to have more advantages in the market.
Consumer demand in China’s toy market
Toys are indispensable products in all stages of children’s growth. Early childhood development toys and various early education products are also popular among parents. In the infant period, a safe and environmentally friendly educational wooden toy set can develop children’s intelligence from many aspects.
According to market research, 380 million children need fun educational toys. The consumption of toys has accounted for about 30% of the total household expenditure. The children’s products market ranks second in terms of trading volume, which constitutes an unusually large demand group for maternal and infant products. Toys are indispensable in the process of healthy and happy growth in addition to the basic life of children. They can bring rich imagination and creativity to children, and fundamentally play a very important role in children’s intellectual development.
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Post time: Jul-21-2021