Many people mistakenly believe that the toy industry is an industrial chain consisting of toy manufacturers and toy sellers. In fact, the toy industry is a collection of all supporting companies for the toy products. Some processes in this collection are some ordinary consumers who have never been understood such as toys brand operations, toys R & D and design, toys logistics and transportation, etc. Next, we will focus on these more unfamiliar industrial chain links, hoping to make you more understanding the mystery of this industry.
How to Successfully Market Toy Brands
As everyone knows, if you want to be big in an industry, you can’t always copy someone else’s products. For the toy industry, there is a unique brand and intellectual property, which are the core elements they can in this industry. After they have their own brand, toy manufacturers need brand marketing, otherwise no one knows how good their products are. In other words, the ability to manage brand and intellectual property is the core competitiveness of the toy industry. If your company team has designed a unique wooden train or the wooden princess doll house, then you need to bring these two explosive products to the market. Perhaps it is difficult to make your own brand in the early days, so many toilers will choose to cooperate with large or well-known brands to promote. After this toy brand has some popularity, you will choose to invest in some cartoons or movies, and then implant their products in these audiences.
History Process for Toy Design
As mentioned above, if wanting to stand out in the toy industry, toy manufacturers must have an imaginative design team. At present, wooden sharks on the market are also designed to form a product. Therefore, the design development of toy products is the core of the entire industrial chain. Maybe everyone doesn’t know that many classic wooden toys have long been fully developed by designers, so now designers can only break through the bottleneck from other directions. The designer needs to do is to use new technologies, new materials and new processes, upgraded and integrated raw toys through new artistic expressions.
Guidelines in Toy Transportation
The toy industry wants to have a long-lasting business， then they should realize that the safety of logistics is also very important. The rough stylosis in many logistics is very common, especially import and export goods. For example, there are some fragile wooden puzzle toys that are violent during transportation. In response to this phenomenon, toy manufacturers often come up with the following methods. First, strengthen the packaging of the product itself, such as the use of some foam filling the courier box or use an inflated paper bag; the second is to choose the right logistics company. Obviously the former is controllable, so most toy exporters are increasing the cost of packaging.
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Post time: Jul-21-2021