Schildkröt ndi Käthe Kruse ndi Apainiya a zidole ndipo ndi a Hape

Frankenblick, Germany - Jan. 2023. Schildkröt Puppen & Spielwaren GmbH atengedwa ndi Hape Holding AG, Switzerland.

Mtundu wa Schildkröt kwa mibadwo ingapo wakhala ukuyimira luso lakale lopanga zidole mosiyana ndi zina zilizonse ku Germany. Kuchokera kwa agogo-agogo mpaka zidzukulu - aliyense amakonda ndi kuyamikira zidole zawo za Schildkröt. Chikondi ndi chisamaliro chochuluka zimapita popanga zidole zathu zonse, kudzitamandira mwaluso kwambiri zomwe mumatha kuziwona ndikuzimva.

Kuchokera ku mtundu wocheperako, zidole zopangidwa mwaluso kwambiri mpaka zowoneka bwino ngati chidole cha 'Schlummerle' (chidole chofewa chogwirana ndi kuseweretsa, chabwino ngakhale kwa ana aang'ono kwambiri) - zinthu zathu zonse, kuphatikiza zovala za zidole, zimapangidwa ku Germany. kugwiritsa ntchito zopangira zopanda poizoni komanso zopangidwa mosadukiza. M'nthawi yomwe makampani opanga zidole padziko lonse lapansi amadalira kwambiri kuposa kale lonse pazinthu zotsika mtengo, zopangidwa mochuluka, takhala tikutsatira mfundo zathu zachikhalidwe ('Made in Germany') ndipo tipitiriza kutero. Zotsatira zake ndi zoseweretsa zapamwamba kwambiri, zopangidwa ndi manja zomwe zimasonkhanitsidwa kwambiri komanso zimapereka phindu lapadera, pomwe zimakhala zolimba komanso zotetezeka kwa ana. Schildkröt wasunga lonjezo lake kwa zaka 124.

Pamene kampani yathu inayamba kupanga zoseŵeretsa mu 1896, zidole zapamwamba zinkakhalabe chinthu chapamwamba. Osati zokhazo, komanso zidole zokhala ngati zamoyo zotsatiridwa ndi makanda nthawi zambiri zinkapangidwa kuchokera ku dothi ladothi choncho zimakhala zosalimba kwambiri komanso zosayenera kwa ana. Lingaliro latsopano la oyambitsa a Schildkröt lopanga zidole zochokera ku celluloid - chinthu chomwe panthawiyo chinali chatsopano - chinathandizira kwa nthawi yoyamba kupanga zidole zenizeni za ana zomwe zimatha kutsuka, zokhala ndi utoto, zolimba komanso zaukhondo. Mapangidwe atsopano olimbawa adayimiridwa ndi chizindikiro cha kamba mu logo ya kampani - mawu apadera kalelo komanso chiyambi cha mbiri yabwino yomwe ikupitilirabe mpaka pano. Kale mu 1911, m’nthawi ya Kaiser Wilhelm II, zidole zathu zinkagulitsidwa kwambiri padziko lonse ndipo zinkatumizidwa kumayiko osiyanasiyana. Zidole monga 'Bärbel' ,'Inge' kapena 'Bebi Bub' - chimodzi mwa zidole za anyamata oyambirira - akhala akutsagana ndi mibadwo yonse ya amayi a zidole pazochitika zawo zaubwana. Zambiri mwa zidole zakale zomwe kale zinkakondedwa komanso kusamalidwa bwino tsopano ndi zinthu zamtengo wapatali zosonkhanitsa.

Schildkröt ndi Käthe Kruse ndi Apainiya a zidole ndipo ndi a Hape

“Kugula kwa Hape Group kumathandizira kuti Schildkröt apite kumayiko ena m’njira zomwe sitikanatha kuchita tokha. Ndife okondwa ndipo tikuyembekezera kudzagwira ntchito limodzi ndi Hape-Team mtsogolomu.”

Hape ali ndi mizu yofanana ndi mtengo womwewo wogawana nawo: maphunziro amapangitsa dziko kukhala malo abwino kwa ana ndikupatsa achinyamata padziko lonse mwayi wodziphunzitsa okha kupyolera mu maphunziro a masewera omwe timakonda kugwiritsira ntchito mu dziko la chidole.

"Kuphatikiza mbiri yakale komanso kusintha kopanga Makampani a Doll aku Germany pansi pa denga limodzi la Hape ndi mphindi yabwino. Schildkröt monga Kathe Kruse amathandizira kubweretsa chikondi ndi kusewera padziko lapansi kuyambira zaka 100 zapitazo, Monga Hape akukonzekera Love play, phunzirani, ine ndekha ndikuwona izi ngati sewero la Chikondi, chisamaliro chachangu. Ndi mzimu wa Hape, tidzabwezeretsa Schildkröt kuti achite bwino komanso kuti ana ambiri azindikire kufunika kosamalira anthu.”