Ku ya 8 Mata, Umuyobozi mukuru wa Hape Holding AG., Bwana Peter Handstein - uhagarariye inganda z’ibikinisho - yagiranye ikiganiro n’abanyamakuru bo mu muyoboro w’imari wa Televiziyo Nkuru w’Ubushinwa (CCTV-2). Muri icyo kiganiro, Bwana Peter Handstein yavuze ibitekerezo bye ku buryo uruganda rw’ibikinisho rwashoboye gukomeza gutera imbere nubwo COVID-19 yagize ingaruka.
Ubukungu bw’isi bwahungabanijwe cyane n’icyorezo mu 2020, nyamara inganda zikinisha ibikinisho ku isi zageze ku izamuka ry’ibicuruzwa. By'umwihariko, umwaka ushize, inganda zikinisha ziyongereyeho 2,6% ku isoko ry’abaguzi mu Bushinwa, kandi nk’isosiyete ikomeye mu nganda zikinisha, Hape yiboneye 73% by’igurisha mu gihembwe cya mbere cya 2021. Ubwiyongere bw’isoko ry’Ubushinwa bwagize byajyanye no gukenera ibikinisho byujuje ubuziranenge ku miryango yo mu Bushinwa, kandi Hape yizera adashidikanya ko isoko ry’Ubushinwa rizakomeza kuba intambwe nyamukuru ijyanye n’intego z’igurisha ry’isosiyete mu myaka 5 kugeza 10 iri imbere, kuva Isoko ry'Ubushinwa riracyafite imbaraga nyinshi. Nk’uko Peter abitangaza ngo konte y’umugabane w’isoko ry’Ubushinwa mu bucuruzi rusange bw’iri tsinda iziyongera kuva kuri 20% igere kuri 50%.
Usibye ibyo bintu, ubukungu bwo kuguma murugo bwateye imbere cyane mugihe cyicyorezo, kandi ubwiyongere bukabije bwibicuruzwa byuburezi bwambere birabihamya. Piyano yigisha gukoraho ibiti byakozwe na Hape na Baby Einstein byungukiwe nubukungu bwo murugo, bibaye imwe mumahitamo meza kumiryango yifuza kwishimira ibihe byabo hamwe. Igurishwa ryibintu bifite roketi.
Peter yakomeje ashimangira ko ikorana buhanga ryinjijwe mu bikinisho bizaba inzira ikurikira y’inganda zikinisha. Hape yazamuye imbaraga mu bijyanye no guteza imbere ibikinisho bishya kandi yongera ishoramari mu ikoranabuhanga rishya hagamijwe gushimangira imbaraga zayo zoroshye no gushimangira irushanwa rusange ry’ikirango.
Ibigo byinshi byafunze amaduka yabyo kandi byita cyane kubucuruzi bwo kumurongo mugihe cya COVID-19. Ibinyuranye na byo, Hape yakomezaga ku isoko rya interineti muri iki gihe kitoroshye, ndetse yinjije Eurekakids (iduka rikomeye ry’ibikinisho byo muri Esipanye) mu isoko ry’Ubushinwa mu rwego rwo gushyigikira iterambere ry’ibicuruzwa bifatika ndetse no gutanga uburambe bwiza bwo guhaha. kubakiriya. Peter yashimangiye kandi ko abana bashobora kubona ubuziranenge bw igikinisho gusa babikesheje uburambe bwabo bwo gukina no gukora ubushakashatsi. Kugeza ubu, kugura kumurongo bigenda bihinduka uburyo nyamukuru kubakoresha kugirango bahitemo ibicuruzwa byabo, ariko duhagaze dushikamye twizera ko kugura kumurongo bidashobora kwigenga kuburambe bwo guhaha mububiko bwumubiri. Twizera ko igurishwa ryisoko rya interineti riziyongera uko serivisi zacu zo kumurongo zizamuka. Kubwibyo, turasaba ko kuzamura ibicuruzwa bizagerwaho gusa binyuze mumajyambere aringaniye haba kumasoko kumurongo no kumurongo.
Hanyuma, nkuko bisanzwe, Hape yihatira kuzana ibikinisho byujuje ubuziranenge ku isoko kugirango ab'igihe kizaza bishimire
Igihe cyo kohereza: Nyakanga-21-2021