Ngomhla we-8 ku-Epreli, i-CEO ye-Hape Holding AG., UMnu. Peter Handstein - ummeli obalaseleyo weshishini lokudlala - uqhube udliwano-ndlebe kunye neentatheli ze-China Central Television Financial Channel (CCTV-2). Kudliwano-ndlebe, uMnumzana Peter Handstein wabelane ngezimvo zakhe malunga nendlela ishishini lamathoyizi elikwazile ngayo ukugcina ukukhula okuzinzileyo ngaphandle kwempembelelo ye-COVID-19.
Uqoqosho lwehlabathi lwashukunyiswa kakhulu ngubhubhane ngo-2020, ukanti imboni yokudlala yehlabathi ifumene ukonyuka okuzinzileyo kwentengiso. Ngokukodwa, kunyaka odlulileyo, imboni yokudlala yabona ukunyuka kwe-2.6% yokuthengisa kwimarike yabathengi baseTshayina, kwaye njengenkampani ehamba phambili kwi-toy industry, i-Hape ibone ukukhula kweentengiso kwi-73% kwikota yokuqala ye-2021. uhambe ngesandla kunye nemfuno ekhulayo yeethoyi ezikumgangatho ophezulu kwiintsapho zaseChina, kwaye Hape ukholelwa ngokuqinileyo ukuba imarike yaseTshayina iya kuba sesona sigaba siphambili ngokunxulumene neenjongo zokuthengisa zenkampani ngaphezulu. kwiminyaka emi-5 ukuya kweli-10 ezayo, kuba imakethi yaseTshayina isenamandla amakhulu. NgokukaPetros, i-akhawunti yesabelo semarike yaseTshayina yeshishini jikelele leqela liya kunyuswa ukusuka kwi-20% ukuya kwi-50%.
Ngaphandle kwezi zinto, uqoqosho lokuhlala ekhaya lukhule kakhulu ngexesha lo bhubhani, kwaye ukukhula okuqhumayo kweemveliso zemfundo zakuqala kububungqina boku. Iipiyano ezifundisayo zokhuni-touch eziphuhliswe yiHape kunye neemveliso ze-Baby Einstein ziye zaxhamla kuqoqosho lokuhlala ekhaya, ibe lolona khetho lungcono kwiintsapho ezinqwenela ukunandipha ixesha labo kunye. Iintengiso zento zinerokhethi ngokufanelekileyo.
UPeter uqhubekile nokugxininisa ukuba itekhnoloji ekrelekrele edityaniswe kwizinto zokudlala iya kuba yindlela elandelayo yoshishino lweethoyi. IHape iye yanyusa iinzame zayo malunga nokuphuhlisa amathoyizi amatsha kwaye yandise utyalo-mali lwayo kubuchwephesha obutsha ukuze iqinise amandla ayo athambileyo kunye nokuqinisa ukukhuphisana ngokubanzi kophawu.
Iinkampani ezininzi zivale iivenkile zazo zenyama kwaye zanikela ingqalelo ngakumbi kwishishini le-Intanethi ngexesha lokuqhambuka kwe-COVID-19. Ngokuchasene noko, iHape ibambelele kwimakethi engaxhunyiwe kwi-intanethi ngeli xesha linzima, kwaye yaze yazisa i-Eurekakids (ivenkile ehamba phambili ye-toy chain yaseSpain) kwimarike yaseTshayina ukuze kuxhaswe uphuhliso lweevenkile eziphathekayo kunye nokubonelela ngamava angcono okuthenga. kubathengi. UPeter ukwagxininise ukuba abantwana banokubona umgangatho ophezulu wento yokudlala kuphela ngamava abo okudlala nokuhlola. Okwangoku, ukuthenga kwi-Intanethi ngokuthe ngcembe kuba yeyona ndlela iphambili yokuba abathengi bakhethe iimveliso zabo, kodwa simi siqinile kwinkolelo yokuba ukuthenga kwi-Intanethi akunakuzimelela kumava okuthenga kwiivenkile ezibonakalayo. Sikholelwa ukuba ukuthengiswa kwemarike ye-intanethi kuya kwandiswa njengoko iinkonzo zethu ezingaxhunyiwe kwi-intanethi ziphucuka. Ke ngoko, sicebisa ukuba ukuphuculwa kohlobo kuya kwenzeka kuphela ngophuhliso olulungeleleneyo lwentengiso ye-intanethi kunye ne-offline.
Kwaye okokugqibela, njengakuqala, Hape uzama ukuzisa iithoyi ezifanelekileyo kwintengiso ukuze isizukulwana esilandelayo sizonwabele.
Ixesha lokuposa: Jul-21-2021