Frankenblick, eJamani - Jan. 2023. I-Schildkröt Puppen & Spielwaren GmbH ifunyenwe yiHape Holding AG, eSwitzerland.
Uphawu lwe-Schildkröt kwizizukulwana ezininzi luye lwamela ubugcisa bokwenza unodoli ngokungafaniyo nayo nayiphi na enye eJamani. Ukusuka koomakhulu ukuya kubazukulwana - wonke umntu uyabathanda kwaye uyabaxabisa oonodoli babo beSchildkröt. Uthando kunye nenkathalo enkulu ingena ekwenziweni konodoli bethu ngamnye, siqhayisa ngobuchule obugqwesileyo obubonayo kunye nokuziva.
Ukusuka kuhlelo olulinganiselweyo, oonodoli abangamagcisa abayilwe kakuhle ukuya kwiiklasi ezinomtsalane ezifana nonodoli we-'Schlummerle' (unodoli othambileyo womntwana wokuwola nokudlala naye, olungele abantwana abancinci kakhulu) - zonke iimveliso zethu, kubandakanya iimpahla zoonodoli, zenziwe eJamani. ngokusebenzisa imathiriyeli ekrwada engeyotyhefu kwakunye nemathiriyeli eveliswa ngokuzinzileyo. Kwixesha apho ishishini lezinto zokudlala zehlabathi lixhomekeke ngakumbi kunangaphambili kwizinto ezingabizi mali ininzi, ezenziwe ngobuninzi, siye sahlala kumgaqo wethu wokwenziwa kwemveli ('Yenziwe eJamani') kwaye siya kuqhubeka ukwenza njalo. Iziphumo zikumgangatho ophakamileyo, iithoyi ezenziwe ngesandla eziqokeleleka kakhulu kwaye zibonelela ngexabiso elikhethekileyo lokudlala, ngelixa zikwahlala ixesha elide kwaye zikhuselekile kubantwana. I-Schildkröt igcine isithembiso sayo iminyaka eyi-124.
Xa inkampani yethu yaqala ukwenza iithoyi ngo-1896, oonodoli abakumgangatho ophezulu babeseyinto entle. Ayisiyiyo loo nto kuphela, kodwa oonodoli abanjengobomi bomzekelo emva kweentsana babedla ngokwenziwa kwiporcelain kwaye ngenxa yoko babuthathaka kakhulu kwaye abafanelanga abantwana. Ingcinga entsha yabasunguli be-Schildkröt yokwenza oonodoli nge-celluloid – imathiriyeli ngelo xesha yayiyintsha kraca – eyanceda okokuqala ngqa imveliso emikhulu yoonodoli babantwana abayinyani ababehlambeka, banemibala, eyomelele kwaye becocekile. Olu yilo lutsha olomeleleyo lubonakaliswe luphawu lwentengiso ye-turtle kwilogo yenkampani - ingxelo ekhethekileyo emva koko kunye nokuqala kwebali lempumelelo eliqhubekayo nanamhla. Kwangowe-1911, ixesha likaKaiser Wilhelm II, oonodoli bethu babethengiswa kakhulu kumazwe ngamazwe yaye bathunyelwa kumazwe asehlabathini lonke. Iimodeli ezifana ne-'Bärbel' ,'Inge' okanye 'Bebi Bub' - omnye woonodoli abangamakhwenkwe bokuqala - baye bakhapha izizukulwana zonke zoomama abanodoli kuhambo lwabo lobuntwana. Uninzi lwaba nodoli babantwana ababekade bexatyiswa kwaye benyanyekelwa kakuhle ngoku zizinto ezixabisekileyo zabaqokeleli.
U-Schildkröt kunye no-Käthe Kruse ngooVulindlela boonodoli kwaye baphantsi kwe-Hape
“Ukuthengwa kweHape Group kwenza ukuba uSchildkröt asebenze kumazwe ngamazwe ngendlela ebesingenakukwazi ukuyenza ngokwethu. Siyavuya kwaye sijonge phambili ekusebenzeni neHape-Team kwixesha elizayo. ”
Hape ineengcambu ezifanayo kunye nexabiso elifanayo ekwabelwana ngalo: imfundo yenza ihlabathi libe yindawo engcono kubantwana kwaye inike abantu abatsha emhlabeni wonke ithuba lokuzifundisa ngokufunda okusekelwe ekudlaleni oku sithanda ukuphumeza kwihlabathi ledoli.
"Ukudibanisa ezimbini zembali kunye nokutshintsha ukwenza iiNkampani zeDoll zaseJamani phantsi kophahla olulodwa lweHape ngumzuzu omkhulu. U-Schildkröt njengoKathe Kruse unceda ukuzisa uthando kunye nokudlala kwihlabathi ukususela kwiminyaka eyi-100 eyadlulayo, Njengoko i-Hape inenjongo yokudlala i-Love, funda, mna buqu ndibona oku njengomdlalo woThando, umfutho wokukhathalela. Ngomoya kaHape siza kumbuyisela empumelelweni ngokupheleleyo uSchildkröt kwaye sivumele abantwana abaninzi bafumanise ukubaluleka kokukhathalela.”
Ixesha lokuposa: Jan-10-2023